Athleta Storefront Regionalization Concept

Athleta Burlingame vintage stores call for a horizontal brick pattern as per template layout. When ideating how our team could make the stores feel more local rather than a chain store, the idea of altering brick patterns came up. What follows is my interpretation of how storefront brick patterns can be laid to compliment the area the store is operating in. More contemporary patterns were placed in well developed cities, while retro and classic brick patterns were placed in older architectural cities. Brick layout would be carried into the store to tie interior and exterior elements together.